When you sell on other marketplaces, you best be following their rules or you will struggle from day one to get any sales. In today’s episode, Brad will give you some insights on why it’s so important to first find out the rules, then to make sure you stick to them or face the harsh reality.
Hello and welcome to Marketplace Millions, a broadcast dedicated to helping you sell more on many marketplaces like Amazon. Sit back and enjoy today’s episode.
Howdy! Brand Younger here. Welcome to today’s broadcast. Here today I’m going to be talking about killer KPI’s. If you start selling on other people’s– on other marketplaces like Amazon or The Iconic or Hard to Find– it doesn’t matter where you’re selling it, you’re going to find that each of those marketplaces have different rules for how to– a product should look, how well they should be performing. To drop at The Iconic, for instance, is starting to disable products that aren’t performing well as– in regard to their KPI’s. When you drop shipping, there is time to get the products delivered. So, if the products aren’t shipped within 24 hours, that’s another KPI that’s going to impact how well you sell on that marketplace. And that’s, pretty much, what today’s episode is about. It’s about understanding what each of those platforms expect and how to embrace some of those rules that you need to follow.
Now it’s important to remember that it’s your job as a brand owner to get and understand what it is that’s going to make you successful on each of these platforms. So, definitely get in and read as much as you can about the product publishing. Get an understanding of how it is. Share it with your staff members who look after your product publishing. Get them understanding how important it is to make sure that you follow the rules that these guys are putting in place to help you be successful on each of these platforms.
Be sure to reach out to your account managers for each of these platforms and just say, “Hey, I want to do really good with you. What can I do to improve where I’m at?” And they should be able to give you a bunch of stuff that you could be doing to improve your listings and improve your sales on their particular platforms. And once you start getting some good performance, you’ll probably find that you’ll start getting included in more promotions and it’ll just be a snowball effect on the sales as you– as you improve things and get it going better.
If you think of this as a– as a department store, any of the stuff that really sells gets pushed to the front of the store and it gets pushed out to the aisles. The stuff that’s not selling well, that gets pushed back and pushed back into the shelves at the back that’s hard to get to. So, it’s exactly the same sort of situation, it’s just selling on Amazon, for instance, or selling on The Iconic. They’re not going to put you out in front, out in the front of the shop, unless it’s good performing and good– and they’re going to make good sales and a good return off what they’ve done.
Some of the things that they– each of the platforms that they definitely like are things like fresh products. So, bringing in new products or revitalizing older products and bringing them in. Getting a good shipping experience and making sure you stay on top of the time it takes to get your–to get you order shipped. So, if you’re getting them shipped within a couple of hours, that’s fantastic, and getting them out the door. If you’re taking two days because it’s just a lot of work to get done, I’d say look at your processes, look at your tools and make sure that you’ve got in place things that’ll help you get a better shipping experience. And keep your top-sellers stocked up really well. So, if you’re down to the last few items, chances are they’re to going to be included in the sales because there’s just not enough volume there to get into their sales so– but keeping those best sellers stocked better. So, if you start selling items really well, just keep them stocked really well and you’ll find that they get included in more and more promotions.
So how do you know what to do first? Well, I suggest you start with reading the manual– is what we call it. So, just start with reading those publishing guidelines, reading the manuals that each of the platforms provide, and get a good understanding of all the stuff you need to have set up correctly. Then spend some time maybe with your account manager. Like I said, get some review time with them and just say, “We really want to be successful. We think we could help you out a lot. What can we do to get more product sales?”
So, I hope that’s helped you get a good understanding of how these KPI’s can be killers and they can be killers in a positive sense as well. If you get them right, man , you could get a lot of sales going. And we see a broad spectrum of people that had these sort of results. We go from thousands of orders a month down to just a few orders a month just because they– Generally, they’re not getting the KPI’s right or they’re doing the KPI’s really well and their getting new products out there that are nice and fresh. They’re getting involved in all the promotions. So be sure just to go for those few steps.
We’ve got a– I’ve put together a nice little checklist for you. So be sure to download the checklist. It’s– the button’s just below this podcast. So, I hope you enjoyed today’s episode. Be sure to go ahead and download that checklist and I’ll see you on the nest episode.
Thank you for listening to Marketplace Millions: Providing insights and strategies to grow your profits by selling on many marketplaces.